POLYLINE

The Zeppelin market interior is conceived as a brand-driven spatial environment where corporate identity defines both the atmosphere and functionality. The design language is rooted in an industrial aesthetic: corrugated metal panels, exposed ceiling planes in warm wood tones, and geometric LED lighting grids establish a clear tectonic order.
The chromatic strategy places the Zeppelin yellow at the center of the composition. Rather than a decorative accent, it operates as a primary branding element, guiding the user’s perception from the reception desk to the cash point and across the shelving system. The neutral palette of black, grey, and white serves as a backdrop, allowing the brand color to perform as the focal node of orientation and identity.
Spatial organization follows a pragmatic logic. White display modules articulate product categories with clarity, while large-scale graphic panels featuring construction machinery reinforce the narrative of power and engineering. The reception counters are restrained in form, ensuring unobstructed communication and flow.
Overall, the interior functions as an architectural extension of the Zeppelin brand: robust, precise, and legible, merging corporate aesthetics with spatial efficiency.